Three years in a pandemic! The post-epidemic era, especially from 2020 to 2021, can be described as the two years in which the cross-border e-commerce industry has undergone "big changes unseen in a century". Record-breaking logistics costs, rising advertising costs, and rising consumer expectations for brands special database have made sellers more cautious in laying out their own brand “online empires”, and they are also more concerned about the future direction of the industry. Uncertainty. How to become the duck of the Spring River Plumbing Duck Prophet, plan ahead, and become a common challenge for global sellers. Recently, Hugo Cross-border and shopify released the "2022 E-commerce Industry Trend Report".
Through a special survey of enterprises and consumers around the world, the trends of the three major sectors of the e-commerce industry, future retail and shipping logistics have been made. related forecasts. After careful study, I found that special database there are many insights, sorted them out, and hoped to be helpful to everyone. The "2022 E-commerce Industry Trends" report is freshly released, and I summed up these 9 essential pieces of information! 1. E-commerce trends
Rising customer acquisition costs will force brands to build long-term relationships with customers Advances in technology have lowered barriers to industry participation, the impact of the epidemic has accelerated the digitization of offline sellers, the competition pattern of brands has intensified, and advertising costs have risen sharply. At the same time, the introduction of various privacy laws has restricted the special database way front-line marketers can place advertisements, and consumers are more inclined to block advertising interference. Rising costs from peer competition and a reduction in effective ad reach have made it harder for brands to get a decent return on ad spend.