The holiday season is a time for giving and a peak time for buying. The biggest online shopping days of the year fall during the Fax List holiday season, so we've rounded up some helpful tips on how to do your Google Shopping holiday analysis to prepare for this season. If success is on your wishlist, it's time to lock and load your Google campaigns for the holiday madness ahead. DOWNLOAD ANALYSIS WORKSHEET Build a plan:
The demand for online shopping has grown year on year, and in order to capitalize on this year's sales, you need a plan for your Google Fax List Shopping campaigns. The first step in creating your plan is to analyze the performance of last season's campaign to determine the highs and lows on which to build your new plan. There are a number of variables in Google Shopping that impact campaign performance, both good and bad. The better you can identify these variables, the easier it will be to build a plan to highlight strengths and minimize weaknesses.
Adjust the date range of your Shopping campaigns from October 1, 2016 to February 28, 2017 and break down the following key areas: General performance Use the graph in your AdWords account to visually assess past performance. Use the graph to get an overview of campaign performance throughout Fax List the holiday season. Think about the goals you created last season and the key performance indicators (KPIs) you identified to measure those goals. Use the drop-down menus to further compare and analyze the performance of different metrics and establish a data-driven starting point for your new action plan. Conversion rate changes If you're not tracking conversions, stop your analysis and set up tracking before going any further.